Magazine
Making insurance products more relevant
The health insurance segment witnessed over 140 new products introduced to the market over the past year.
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The digital sales channel has been around for a while, but its prominence and use has certainly increased over the past year. What else needs to be different beyond the underwriting and the numbers?
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Australia is seeing product innovation emerge through new partnerships being established in service provision both with InsurTech and partnerships through ‘connected life’ sector convergence.
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After years of work to earn customers’ advocacy and trust, Australia’s insurers have hit their stride. They’ve met the challenges of greater regulatory pressures and insurgent fintechs siphoning off customers with new propositions.
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The insurance industry might soon have a new way to tackle one of the major challenges it has struggled with for a long time – raising insurance awareness and knowledge.
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Insurers can maintain a competitive edge by making insurance more personal.
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Parametric insurance solutions are certainly not new but the attention they have garnered in recent times merits due attention.
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Effective product innovation is tied to a deep understanding of customers’ emotional and practical needs and wants, paired with the ability to get those products to customers quickly.
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