Selecting Success - Are Herd Instincts Undermining Your Market Position?
Source: Asia Insurance Review | Sep 2006
Mr Gordon Perchthold,
a management consultant that assists insurance companies with market analysis,
strategy development, vendor selections and the implementation of change, is
well-known for regularly challenging status quo thinking. In this article, he
brings attention to the life insurance industry’s emphasis on deriving
premium growth from investment-linked products to the detriment of a balanced
portfolio of products, both for the company and the consumer.
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