Sri Lanka's insurance regulator, the Insurance Regulatory Commission of Sri Lanka (IRCSL) has launched a nation-wide campaign to increase awareness on the benefits of insurance and to promote financial literacy.
The campaign with the theme of “Insurance for all: for a secure future” aims to improve public understanding of insurance, promote financial literacy, and increase insurance penetration across all regions of Sri Lanka, with a particular focus on underserved rural and semi-urban communities.
This initiative commenced with a series of impactful events designed to engage the public and promote dialogue between the insurance industry and local communities. For the first time in Sri Lanka’s history, all 29 licensed insurance companies, along with key industry stakeholders including the Insurance Association of Sri Lanka (IASL), the Sri Lanka Insurance Brokers Association (SLIBA), and the Sri Lanka Insurance Institute (SLII) came together under one platform, and is led by the IRCSL. This unprecedented collaboration marks a significant milestone in Sri Lanka’s insurance sector, reflecting a unified commitment to promoting insurance awareness, enhancing financial literacy, and advancing inclusion across the country.
Roadshow and community engagement
To commemorate the launch of the campaign a roadshow was conducted in Matara city and surrounding areas, where over 500 representatives from life and general insurance companies actively participated in conducting direct outreach to the public through educational materials, interactive activities, and promotional events. The roadshow created widespread visibility and encouraged people to learn more about the role of insurance in safeguarding their financial well-being.
Simultaneously, a road safety and insurance awareness programme was held for schoolchildren which was attended by 1,500 students and teachers from several schools in the Matara District. It featured interactive demonstrations and practical learning experiences aimed at promoting road safety and introducing the fundamentals of insurance to younger audiences. The session was conducted in collaboration with the Clean Sri Lanka Project, the Sri Lanka Police, the Ministry of Education, and other key stakeholders.
A insurance awareness workshop for 1,500 participants was conducted and participants included advanced-level students, university lecturers, university students, government officers, and the public.
This campaign marks a major milestone in IRCSL’s ongoing efforts to improve financial inclusion and insurance literacy across the country. By taking the initiative directly to communities, the Commission seeks to bridge knowledge gaps, foster public trust, and empower individuals and families to make informed financial decisions. This launch is only the beginning, with similar awareness programmes planned in other districts in the coming months.