Ecosystems for innovation

Insurers today need to respond to the  growing demand from consumers for  new, anywhere/anytime products. But  before insurers can create these innovative  products, they will need to create new  ecosystems of providers and services – some  of which may have no connection with the  insurance industry as we know it.
This is already being done by two Chinabased insurers. One, Zhong An, is totally  digital and online, meaning it operates with  neither agents nor branch offices. Instead,  Zhong An runs as a platform, complete with  an ecosystem for services and products to  both consumers and commercial customers.  For example, that lets the insurer offer a  service via the ridesharing site Grab that  provides auto insurance for single car rides.  And by working with other ecosystem  partners, Zhong An can insure a wide range  of activities, including shopping returns,  merchant performance bonds, even airline  flight delays.
The other company, Ping An, works  both online and offline to provide an array  of financial services offerings, including  insurance, banking, brokerage services  and asset management. Ping An provides  insurance for healthcare, real estate and cars  and operates both FinTech and health-tech  businesses. The insurer does this with two elements: An online platform – combining  AI, facial recognition, blockchain, the cloud  and other technologies – and an ecosystem  of partners.
Bold steps to the future
The insurance company of the future will  develop new products and mitigate risk  based on insights derived from its data.  Such insurers will be capable of sensing  data from all kinds of environments. They  will also process this data along with other  types of information, such as commercial  and consumer data, as well as historical and  current data.
Tomorrow’s insurers will also provide  consumers with personalised and dynamic  products and services. They will set up  environments to collect data from consumers  continually too, so they can inform them  about new products and improved services.
To move toward that future, insurers need  to do more than simply adopt individual  technologies. Instead, they should create  truly innovative platforms of converged  technologies, then augment these with an  ecosystem of equally innovative companies.  In this way, insurers can create innovative  business models that allow them to enter  new markets, drive new revenue streams and  serve customers’ changing needs.
A new kind of bancassurance?
Banks and insurers are no strangers to  working together – after all, bancassurance  is a popular and successful avenue for  distribution amongst insurers in Asia,  making up 30% of total new life insurance  business in the region in 2019. Many  attribute the success of bancassurance in  Asia – the concept has never really taken  off in Europe or the US – to the high regard  the Asian populace gives banks. Banks  are trustworthy and dependable, and the  products they sell you are likewise.
But the lines between banking, insurance  and technology get even more blurred as we  look at the potential that exists in Grab or  GoJek, two ride-hailing-turned-super apps  that already offer insurance and e-wallets  on the same platform. Grab is even vying  for a digital banking license in Singapore, in  partnership with local telco Singtel.
According to an official statement, Grab  and Singtel’s digital bank “will aim to cater  to the needs of digital-first consumers, who  have come to expect greater convenience  and personalisation, and SMEs which cite  lack of access to credit as a key pain point”.
Grab Financial Group senior managing  director Reuben Lai said, “In the past two  years, we have launched and scaled financial  services such as e-money, lending and  insurance distribution into Southeast Asia’s  largest FinTech ecosystem. The natural next  step is to build a truly customer-centric  digital bank that will deliver a variety of  banking and financial services that are  accessible, transparent and affordable.”
Another consortium aiming for one of  Singapore’s digital banking licenses is led  by technology company Razer, which also  launched their own e-wallet in 2018. Razer’s  consortium includes digital insurer FWD as  one of its five partners and could possibly  open up avenues for insurers to reach out to  youths who are generally underserved by  financial services.