Magazine

Read the latest edition of AIR and MEIR as an Interactive e-book

Sep 2026

Market Profile


Japan

Combining human expertise with advanced technology is the best solution for life insurers

Despite the challenges of an ageing population, reducing fertility and rising natural catastrophes, the Japanese life insurers have been performing well. However, as the times ahead get even more challenging, insurers need to buckle up.
 

Buy Now


Pursuing a prudent policy of prioritising earnings stability over the pursuit of growth

The complex global landscape today presents rapidly changing geopolitical situation, increasingly devastating natural catastrophes aggravated by climate change, emerging ‘new’ risks, and ageing societies and declining birthrates.
 

Buy Now


Removing financial complexity from decisions linked to longer lives

As Japan enters a new era of longevity, removing financial complexities from retirement, savings and protection is vital.
 

Buy Now


Initiatives for extending healthy life expectancy and promoting regional revitalisation

Japan has the world’s oldest population, with a demographic that has never been seen before in human history, and a challenge that insurers must face.
 

Buy Now


Rethinking fundamental L&H principles

As Japan continues facing down demographic challenges such as an ageing population and subsequent decline, life insurers are being forced to rethink fundamental L&H propositions.
 

Buy Now


Japan's life association fosters environment conducive for ageing society

As Japan’s population continues to age, the Life Insurance Association of Japan (LIAJ) is actively fostering an environment where member companies can better address longevity risks.
 

Buy Now


Changing risk environment is creating new opportunities for brokers

The Japanese insurance broking community is gradually growing its professional capabilities, though its share of the overall industry business may not be very significant.
 

Buy Now


Overlapping risks pose growing challenge for Japanese corporates

While cyber insurance adoption is increasing, many businesses have yet to fully address the interconnected nature of cyber, Nat CAT and supply chain risks or embed risk management into strategic decision-making.
 

Buy Now


Becoming a front-runner in insurance inclusion

Part of closing the protection gap is to improve financial and insurance inclusion for the population at large. While often framed as a social good, it is also a driver of customer trust, retention and risk management. 
 

Buy Now