Vitality helps persistency
    
        
            
            Source: Asia Insurance Review | Oct 2019
         
     
    
    
    
    
    
    
    
    AIA is a ubiquitous brand throughout Asia but really only became a household name in Australia after the life insurer bought CMLA - and Sovereign in New Zealand - from CBA. We spoke to the head of AIA Australia Damien Mu to find out how the market is developing.
 
 
    
    
    
    
    
	
        
		
        
            
                
				
					
						Archived articles are available to Magazine subscribers only.
						
						
						
						
						
					 
					
						For Full Access to
                        the magazine 
SUBSCRIBE here.