Global: Product strategy and innovation
    
        
            
                
            Source: Asia Insurance Review | Aug 2021
         
     
    
    
    
    
    
    
    
    Effective product innovation is tied to a deep understanding of customers’ emotional and practical needs and wants, paired with the ability to get those products to customers quickly.
 
 
    
    
    
    
    
	
        
		
        
            
                
				
					
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