Data analytics in selling insurance
    
        
            
            Source: Asia Insurance Review | Jan 2025
         
     
    
    
    
    
    
    
    
    Insurers that leverage data analytics can improve customer segmentation, as well as personalise marketing to customers for cross-selling and upselling. 
 
 
    
    
    
    
    
	
        
		
        
            
                
				
					
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