Country Profile - India: Innovations in Agriculture Insurance – Developing Protection Options for Farmers
Source: Asia Insurance Review | Jan 2009
The compelling insight that poverty and economic marginalisation can be banished through financial empowerment had brought innovations like microfinance. Mr P C James, General Manager of Agriculture Insurance Company of India Ltd (AIC), the company which won the prestigious 2008 Innovation of the Year Award at the 12th Asia Insurance Industry Award held in Hong Kong in November last year, elaborates how AIC’s innovation of yield-based insurance products and weather index insurance products are changing the insurance landscape for farmers in India as the products now cover nearly 20 million farmers bringing with it immense goodwill for all involved.
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