Technical Feature on Bancassurance: Insurance and banks – The virtual world beckons
Source: Asia Insurance Review | May 2009
The next generation will be more likely to buy insurance from an avatar than an agent and bancassurers need to get a new take on reality. Mr David Piesse, Global Head of Insurance at Sun Microsystems, tells how they have developed an Open Source environment where banks can create virtual worlds to meet their customers. He urges insurers to use the virtual channel to overcome the ‘death of distance’ too.
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