Profile on India - “India Has One of the Largest Untapped Life Insurance Markets in the World”
Source: Asia Insurance Review | Jan 2007
Aviva Life Insurance
Company has been able to rapidly establish its presence in the Indian market
by adopting a differentiated approach to sales, distribution, marketing and
product strategy. The company plans to increase focus and resources into the
region and sees India as the hub for its growth. The company has 29 bancassurance
partnerships, which makes it the market leader with the largest number of bancassurance
tie-ups by any private insurer present in India. Mr Bert Paterson, Managing
Director, talks about the vast potential of the market and how it can be tapped.
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