Cover Story: Life Insurance - Great Eastern: A Centennial Giant
Source: Asia Insurance Review | Apr 2008
As Singapore’s Great Eastern Life Assurance celebrates its centennial this year, we trace the company’s successes from its growth as a humble life insurer of only 15 staff with assets of S$70,000, to the largest life insurance group and market leader in Singapore and Malaysia with over S$46 billion in assets and 3.3 million policyholders, made possible because of its strength in tied agency distribution and bancassurance.
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