Malaysia: Takaful association releases strategic transformation plan
Source: Asia Insurance Review | Dec 2024
The Malaysian Takaful Association (MTA) has officially launched the Hijrah27 framework, a strategic transformation plan with the core objectives of broadening public understanding of takaful and expanding its reach to underserved segments of the country. The goal is also for takaful to be the preferred shariah-compliant protection choice in the country while seeking to enhance professionalism among takaful personnel and promote ESG.
The introduction of Hijrah 27 aligns MTA’s mission with the goals of the Financial Sector Blueprint 2026 and the industry’s Value-Based Intermediation for Takaful framework.
Hijrah 27 charts the future of the takaful industry. Its launch on 8 November signals a unified commitment to industry-wide growth and evolution for the framework that outlines the industry’s roadmap for sustainable growth, broader accessibility, innovation, and impactful societal value.
At its core, the framework focuses on broadening public awareness of takaful and reaching out to underserved segments, including micro, small, and medium enterprises, enhancing professionalism among takaful representatives, and promoting initiatives aligned with ESG aspects. A