News China CEO15 Jun 2023

LIMRA LOMA China:Adapting to change: Decline of China's life insurance agents

| 15 Jun 2023
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The life insurance sector in China has experienced a significant drop in the number of agents in recent years. What has contributed to the decline? What are the factors reshaping the target demographic of the Chinese insurance market? How are insurance companies adapting to these changes in terms of their recruitment practices, training programmes and shifts in their sales models? We spoke to LIMRA LOMA Global managing director for China Edwin Si for his insights.

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