Sun Life has appointed Mr David Lim as chief agency officer for Asia, effective 2 September 2024. In his new role, Mr Lim will lead the delivery of a future-ready agency model leveraging digital platforms to enhance client experience across the Asia businesses. He will also help advise on channel growth, provide insights to develop best practices and foster greater engagement between clients, advisors and Sun Life.
Prior to his new role, Mr Lim held various agency management positions in Hong Kong, China, and Singapore. He joins from Prudential.