Chubb Life Hong Kong has launched a digital insurance plan aimed at promoting and facilitating well-being practices for individuals wishing to achieve a healthier lifestyle.
The Health Up plan is designed to offer term life coverage and accidental death protection with a comprehensive suite of health and wellness offers to customers aged 18 to 55. The annual premium of Health Up is HK$800 ($102) that works out to around HK$2.19 per day.
On enrollment, customers will receive exclusive access to a wide range of health and wellness offers, provided by health product and service providers such as Comvita, Doctor's Choice, EC Healthcare, Eu Yan Sang, JP Partners Medical, Naturo Vita, and Vita Green. These services include medical and hearing checkups, dental scaling, and the opportunity to choose supplements such as cordyceps, chicken essence, probiotics, and immune system boosters.
In addition to promoting better health through diet and exercise, Health Up provides a new approach to fostering a healthy lifestyle through allowing customers to select one health and wellness service each year, tailored to their individual wellness needs. For the younger, tech-savvy generation seeking a convenient, simple and fast digital application experience, Health Up provides an easy application process through Chubb Life Hong Kong's digital platform.
Chubb Life Hong Kong president and head of North Asia Belinda Au said that they recognise the importance of a comprehensive and holistic approach to personal protection, health, and well-being in today's environment. “With Health Up's simplicity and seamless online application process, we believe Health Up will encourage our customers to adopt lifestyles that prioritise their personal well-being, and enhance their overall health and wellness," she said.