Japanese insurer Meiji Yasuda Life Insurance has introduced a website browsing assistance tool "FACIL'iti" provided by a French-based startup, FACIL'iti Japon K.K. The tool that is available beginning 9 July 2025 adapts website display to accommodate each user's mainly visual needs.
The tool enables personalised website configurations to suit each user’s needs, adapt the website display according to the user's various conditions, enabling users such as those with colour vision deficiency, cataracts, or hand tremors, who may experience visual disturbances or operational challenges, to use the site comfortably.
For customers with visual impairments, Meiji Yasuda has provided face-to-face support through reading, writing, and communication services tailored to individual requests. Now, it is the first financial institution in Japan to implement this tool to enhance the remote communication with its customers.
As visual impairment is becoming a challenge in Japan, Meiji Yasuda expects approximately 1.5m people to use this tool "FACIL'iti" annually.
In order to realise its corporate vision of “A long-respected life insurance company that cares about people first”, Meiji Yasuda is promoting the initiative “Easy Access to Insurance for Everyone” to eliminate inconveniences faced by customers with various characteristics, including people with disabilities.