Singapore's regulator, the Monetary Authority of Singapore (MAS), has granted Poni Financial Advisory a Financial Adviser and Exempt Insurance Broker license.
Poni Financial Advisory is an entity under international brand Poni Insurtech, which is backed by Huize Holding.
The grant also underpins Huize’s dual regional hub strategy spanning Singapore and Hong Kong.
Poni’s model pairs a regulated advisory platform with modern infrastructure (cloud APIs, AI-assisted consultation and claims automation) to compress friction from onboarding to servicing. This combination accelerates compliant digital distribution for insurers, independent financial advisers, platforms and affinity partners, while keeping the customer experience simple and consistent across channels.
“Securing the MAS licence is a pivotal step in our international expansion. With Singapore and Hong Kong as twin hubs, we are positioned to serve sophisticated clients across the region with trusted advice and technology at scale,” said Huize Holding Co-CFO Ron Tam.
Poni Financial Advisory executive director and CEO Cassandra Wee said, “Singapore and Hong Kong continue to attract cross-border assets, reinforcing their dominance as Asia’s premier insurance and wealth hubs. Their depth of product, regulatory clarity and advisor density translate into high insurance penetration and strong coverage multiples across APAC, creating an ideal launchpad for scalable, tech-enabled advisory.”
A spokesperson at Fintech Nation also said, “Poni’s entry adds depth to Singapore’s fintech and InsurTech landscape. We look forward to collaborating on ecosystem programmes that help founders, investors, advisors and platforms embed innovative, compliant, customer-first protection solutions.”