The Asia Trusted Life Agents & Advisers Awards (ATLAA), widely regarded as the region's leading
recognition in financial advisory, has opened for nominations to kickstart the competition for agents
and advisers across Asia Pacific. The awards feature a rigorous, independently audited judging
process to identify excellence within the industry.
The Awards is organised by Asia Advisers Network and Asia Insurance Review, with co-organiser LIMRA and strategic partner AIA. The esteemed judging panel this year consists of some 13 CEOs, senior executives, association presidents and subject matter experts, drawn from across Asia.
There are 16 categories open for nominations this year.
• Rookie Insurance Agent of the Year
• Insurance Agent of the Year
• Financial Adviser of the Year
• Rookie Insurance Agency Leader of the Year
• Insurance Agency Leader of the Year
• Digital Agent/Agency Leader of the Year
• Inspirational Agent/Leader of the Year
• Digital Transformation of the Year
• Health Insurance Agent of the Year
• Employee Benefits Consultant of the Year
• Employee Benefits Provider of the Year
• Bank Partner of the Year
• Young Executive of the Year
• Executive Champion of the Year
• Insurance Company of the Year
• Lifetime Achievement Award
The deadline for self-nominations at 29 April 2026 and the deadline for third-party nominations is 10 April 2026. There will be two rounds of judging by the panel: the first is by remote scoring to select the finalists; the second will be a meeting of judges to deliberate and select the winners by secret ballot, under the scrutiny of independent scrutineer KPMG.
Nominations are to be submitted via the online form on the ATLAA nomination page.
For more information on nominations and the full list of judges and supporting organisations, please visit: www.asiaadvisersnetwork.com/atlaa2026