Novidea has appointed Mr Oren Leshem as vice president of sales for the APAC and MENA regions. In his new role, he will lead sales and growth initiatives in these regions, develop strategic customer relationships, expand the company's presence in emerging markets and manage regional sales teams.
Alongside his new role, Mr Leshem will continue to serve as managing director of Docomotion, a company acquired by Novidea. Prior to that, he was co-founder and CEO. He brings extensive experience, and his leadership played a role in Docomotion’s acquisition by Novidea in 2024.