Interviews - AEGON Direct Marketing Services: 360 degrees Direct Marketing Solutions
Source: Asia Insurance Review | Jun 2007
Direct marketing has gone through a major evolution in the past several years. Not only is it growing in popularity, there is an emergence of a variety of techniques that appear effective for insurance offers. AEGON Direct Marketing Services (ADMS), a part of the AEGON group, is one of the global leaders in this field and, in this Q&A session, Mr Tim Oliver, its Regional Managing Director, tells our Editor Ms Wendy Koh his perspective on what prompted the evolution of direct marketing of insurance and what we can expect in the future.
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