Weaving a seamless experience for the customer
Source: Asia Insurance Review | Apr 2018
Insurance used to be all about products –
but this is changing. Today, the ultimate target for an insurer is true customer centricity with a seamless experience. This has become as important as the insurance product itself. To achieve this, InsurTech is a much-needed tool. Our Cover Story examines the concepts of customer centricity and InsurTech, with insurers having to work towards meeting their customer needs in today’s technology infused world.