Spotlight on 9th CEO Insurance Summit - Does marketing matter?
Source: Asia Insurance Review | May 2009
On 24 March, over 180 senior executives from 14 countries descended on Hong Kong to attend the 9th CEO Insurance Summit in Asia. Organised by Asia Insurance Review and The Geneva Association in conjunction with The RFP Company, this year’s theme focused on “Getting CEOs to Harness the Power of Integrated Marketing”. While the current economic crisis inevitably loomed over the event, the conclusion was that marketing in insurance is even more important than ever, given that the competitive landscape in Asia is likely to change as we emerge out of the current downturn. Mr Gordon Perchthold and Ms Jenny Sutton, Principals of The RFP Company, provide a summary and perspectives on the proceedings.
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