Sri Lanka Insurance Corporation General has launched a national campaign aimed at school transport drivers across the country.
The ‘I am a safe driver’ campaign is one of the largest child safety awareness campaigns to be held in the country with hundreds of team members from the insurers extensive network of 143 branches and customer service centres located in all provinces, engaging directly with over 8000 school transport vehicles.
The initiative focused on critical safety practices that every school transport operator must embrace including following speed limits, undertaking daily vehicle condition checks, maintaining safe boarding and alighting procedures, and demonstrating attentive and cordial behaviour that models’ responsibility for impressionable young minds.
The insurers staff also distributed awareness leaflets focused on safe driving practices, vehicle tags and safety stickers were also placed on school transport vehicles to serve as daily reminders for drivers to prioritise road safety and child protection.