Asia’s insurance M&A playbook: Buying growth, not just scale
Huntington Advisory’s Mr Mark Chan Rui outlines how buyers can unlock growth in Asia’s insurance M&A market by targeting established brokers, assessing earnings quality and navigating rising capital requirements.
By Jake Dellosa
“Established local brokers with strong renewal books and specialist teams” present some of the strongest opportunities for insurance mergers and acquisitions (M&A) in Asia.
This is what Huntington Advisory associate Mark Chan Rui said in an interview with Asia Insurance Review.
“They offer an international buyer local distribution, experienced management, and insurer relationships that would take time to build.”
The growth outlook in selected markets is also seen as giving dealmaking a shot in the arm, with Swiss Re forecasting average annual real premium growth of 6.9% in India between 2026 and 2030. Mr Chan noted that the opportunity lies in providing better advice, placement and claims support amid rising demand.
Mr Chan also noted that there is a case for investing in insurers with strong distribution, where additional capital and a credible operating plan can boost returns. Despite this, he highlighted that “each acquisition still needs a clear commercial purpose at the level of the business being bought”.
For buyers eyeing regional expansion, an established local broker remains a vital platform for acquisitions.
“A platform needs a management team that can run and grow a broader business, reliable reporting, and the ability to bring acquisitions onto common controls,” Mr Chan said. “The first investment should establish an operation from which the buyer can sensibly expand.”
The Huntington executive also noted that subsequent acquisitions should provide specific additional capabilities, whether through entry into a new geography, access to a different client base or specialist expertise.
“The regional group should give its businesses access to expertise and insurer relationships they could not readily develop alone,” he said. “The buyer needs to identify those benefits before committing to an acquisition programme.”
Earnings quality under scrutiny
As insurance rates soften across Asia, Mr Chan believes that buyers must look beyond headline earnings to determine whether a broker’s revenue is sustainable.
Marsh reported a 6% fall in Asian commercial insurance renewal rates in the third quarter of 2026. Mr Chan said that “lower rates can reduce commission income even when client relationships remain intact”.
He urged buyers to assess retention, new business and net commission and fee income, separating the effects of new business, client retention, rate movements, and acquisitions. Client and producer concentration, exceptional income, cash collection, and payments to introducers and sub-brokers also warrant greater scrutiny.
“EBITDA should reflect the recurring cost of retaining the team and running the business, including head-office costs,” he said.
Valuations must account for how much of the renewal book is likely to remain after completion, as well as how earnings could develop if rates continue to soften.
Capital needs create M&A opportunities
Regulatory requirements could also encourage consolidation among insurers, particularly where shareholders face rising capital commitments.
In Indonesia, the Financial Services Authority (OJK) has scheduled a minimum equity requirement of IDR250bn ($13.8m) for existing conventional insurers by 31 December 2026. Further increases are scheduled for 2028.
“This gives shareholders a decision over funding the business themselves, bringing in a partner, or combining with another insurer,” Mr Chan said.
However, the acquisition price and the capital required after completion must be considered separately. Transaction structures, reserve adequacy, reinsurance recoverability and the funding needed for future growth also merit assessment.
A discount to book value can be attractive, Mr Chan said, “when there is a credible route to better returns on the capital committed”. Additional equity should support specific improvements in underwriting, expenses and distribution.
Planning for post-deal growth
Before signing, buyers and sellers should agree on the business plan, management responsibilities, local decision-making authority and funding arrangements. Owners considering a strategic buyer or private equity partner should understand the resources being committed and the investor’s timetable.
“Management incentives need to support client retention and profitable growth,” Mr Chan said. Where founders retain equity or part of the purchase price is deferred, both sides need clarity on future ownership and performance measurement.
Ultimately, the value of a transaction should extend beyond the acquisition itself and deliver lasting benefits.
“After completion, the combined business should give clients better advice, broader market access, and dependable claims support,” he said. “Insurers and reinsurers should benefit from better risk information and stronger portfolio oversight.”