Magazine

Read the latest edition of AIR and MEIR as an Interactive e-book

Jun 2025

AI


China expected to be biggest market in Asia for AI in insurance over the next 3 years

Asian insurers are integrating AI in their operations to provide error-free, faster and satisfactory solutions that manage risks better. The insurance sector in different parts of Asia are embracing AI and many different value propositions can be found.
 


Implications of AI integration for insurers

Generative AI has the potential to drive value across the insurance value chain, from detecting fraudulent claims to boosting efficiency in underwriting. But there are other implications for insurers who adopt it, including the changing roles of humans in the work cycle and the new training and skills required. 
 

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DeepSeek offers benefits to China's insurers - but not without pitfalls

With the introduction of Deepseek, China has firmly planted its best foot forward in the AI and technology space. However, as powerful and efficient as this new AI model is, it still comes with a series of risks that China’s insurers will have to grapple with.
 

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AI adoption at appropriate domain levels is key to value creation

Insurers have yet to see value in their adoption of AI because they are deploying the technology in different parts of the organisation, racking up costs. Insurers must identify the right domain levels at which to adopt AI and focus on change management to drive value creation.
 

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Insurers getting smarter and faster the AI way

Insurers are increasingly embracing AI to enhance operational efficiency and customer experience and to future-proof their workforce, all while modernising their practices.
 

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The AI revolution in insurance: from tradition to transformation

AI and machine learning have been playing a big role in transforming the insurance sector. Cutting-edge technologies are reshaping underwriting, claims processing, risk assessment, and fraud detection.
 

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View from India - GenAI shapes how India's insurance agents sell and serve

Indian insurance agents operate in an offline-first, paper-heavy ecosystem. GenAI is now transforming from a backend engine to a frontline ally — empowering agents with insights, clarity and speed.
 

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AI can give a new look to insurance broking

A lot of apprehension and misgivings prevail on how easy or difficult it is for insurance brokers to transition into a new AI Avatar, and a roadmap is required to help brokers navigate AI adoption in their operations.
 

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The case for responsible AI

Using AI in a country as complex, diverse, and dynamic as India can bring significant benefits; however, it also poses substantial risks if left unchecked, specifically in sectors like insurance, where decisions made by AI systems can directly impact lives, livelihoods and long-term financial security.
 

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Traditional home insurance essential even with smart home coverage

More policyholders in Malaysia are seeking comprehensive smart home insurance coverage due to the growing integration of technology into daily living and subsequent new risks associated with smart homes.
 


Use of AI in cyber security is a veritable 'arms race'

As the technology that assists insurers in Asia is the same one that helps attackers find new ways to attack an IT system, the use of AI in cyber security is an ongoing arms race, with companies becoming more data mature. 
 

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The perceived AI investment-value divide in Asian insurance

Many Asian insurers have invested heavily in AI, yet the returns often appear to fall short. There must be a strategic approach, marked by clear objectives, pilot programmes and cross-functional teams to bridge this gap.
 
 

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Understanding AI regulations in Asia

 AI regulations in Asia is still in a nascent stage, with many markets having no cohesive regulations for AI as a whole. While some facets of AI are being regulated across the region, there are still various risks that regulators and the insurance industry need to pay attention to.
 

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Agentic AI: Human in the middle

Agentic AI represents a new wave of intelligence for insurance, moving from automation to autonomy, and can help in tasks that range from dynamic underwriting to real-time claims orchestration.
 

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