News Product09 Sep 2025

Vietnam:Bancassurance revenue hits record, market shifts

| 09 Sep 2025


Life insurance sales via banks are rebounding, with many reporting substantial profits from bancassurance.

This suggests that customer confidence is gradually returning after a period of uncertainty.

However, the bulk of these profits still flow to major banks, while smaller banks have seen some growth, though not as significantly.

According to Vietnam Insurance Association deputy general secretary Ngo Trung Dung, the life insurance industry is gradually regaining growth momentum after a period of decline.

With new insurance premium revenue growing 8% in the first half of the year, Mr. Dung noted this as a positive sign that the market is gradually regaining customer confidence.

Effective 1 July, the life insurance sector implemented a product overhaul, discontinuing many older plans. The new regulations standardise investment-linked insurance products, improving transparency and guaranteeing essential benefits for policyholders.

According to reports from several banks, insurance-related revenue in the first half of 2025 rose 17.2% compared with the same period last year, reaching VND8,045bn.

However, the growth highlights noticeable differences across institutions.

This suggests that customer confidence is gradually returning after a period of uncertainty.

However, the bulk of these profits still flow to major banks, while smaller banks have seen some growth, though not as significantly.

According to Vietnam Insurance Association deputy general secretary Ngo Trung Dung, the life insurance industry is gradually regaining growth momentum after a period of decline.

With new insurance premium revenue growing 8% in the first half of the year, Mr. Dung noted this as a positive sign that the market is gradually regaining customer confidence.

Effective July 1, the life insurance sector implemented a product overhaul, discontinuing many older plans. The new regulations standardize investment-linked insurance products, improving transparency and guaranteeing essential benefits for policyholders.

According to reports from several banks, insurance-related revenue in the first half of 2025 rose 17.2% compared with the same period last year, reaching VND8,045bn.

However, the growth highlights noticeable differences across institutions.

 

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