Prudential Singapore and Standard Chartered are celebrating 25 years of partnership, the longest-standing bancassurance partnership on record in Singapore and Asia by launching an empowerment programme for the next generation by imparting knowledge on money management and financial responsibility.
Government of Singapore ministry of culture, community and youth and social and family development senior parliamentary secretary Eric Chua joined in the activities with the children that aim to uplift lower-income families with children towards stability, self-reliance and social mobility.
During the pilot programme conducted in October 2024, the children were taught how to make informed decisions about money through four core money management concepts – earn, save, spend and donate – which are taken from the Cha Ching curriculum, a financial literacy and responsibility programme by Prudential’s Prudence Foundation.
Standard Chartered CEO Singapore and ASEAN Patrick Lee said, “Creating a sustainable legacy for future generations is a shared commitment for our two companies. As Singapore celebrates SG60, we are delighted to have this unique opportunity to equip our young ones with money-smart knowledge to help them thrive in a rapidly evolving world. We will continue to leverage our resources to strengthen our social fabric and build a more caring and inclusive community for all.”
Prudential Singapore CEO Chan San San said, “Just like reading and writing, financial literacy is an essential skillset. By helping children understand the basic concepts of how to earn, save, spend and donate through Cha-Ching, we provide an early foundation and set them on the road to making sound financial decisions in the future.”