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Capitalising on the Benefit and Opportunity
in an ASEAN Open Market
A.M. Best’s Chi-Yeung Lok encourages insurers in Southeast Asia to view the AEC as means towards
improving industry efficiency, resilience and standards.
The establishment of an ASEAN (Association of in the long run, such as helping to close the development
Southeast Asian Nations) Economic Community (AEC) gap between participating countries.
at the end of 2015 has created substantial expectations
for economic growth and structural improvement. There is Narrowing the gap
some growing recognition about the benefit of building a
stronger regional bloc to attract new business and improve ASEAN is a geopolitical and economic organisation
resilience to potential external shocks. comprising Brunei, Cambodia, Myanmar, the Philippines,
Laos, Indonesia, Malaysia, Singapore, Thailand and
A.M. Best’s market report titled “Market Prospects Vietnam. It is a region of diversified economic, social and
Improve for Insurers Ahead of ASEAN Integration”, political backgrounds. The economic gap is apparent
published last year, examined the member nations’ relative between more developed ASEAN 6 (Singapore, Malaysia,
regulatory systems and economic fundamentals. Thailand, Indonesia, the Philippines and Brunei) and
frontier CLMV (Cambodia, Laos, Myanmar, and Vietnam).
The readiness of the region to implement the AEC
depends on aligning stakeholder interests and development One of AEC’s primary and more difficult goals is to
stages of the participating countries. Given the gap that narrow the development gap among member nations.
remains between the participating countries’ development Modernisation of the insurance regulatory environment
stage, actual progress in implementing the AEC has been represents one AEC initiative that will force ASEAN
slow and full implementation will unlikely be realised by countries to undergo a regulatory transition toward stricter
year end 2015. requirements for both capital and risk management. There
has been increasing cooperation among ASEAN regulators
However, A.M. Best believes that the opportunities and as member nations continue to upgrade and develop
challenges that would arise from economic integration
would encourage the regional insurance industry to adopt their own frameworks. Moving towards
progressive initiatives and changes that will bring benefits the International Association of Insurance
Supervisors’ core principles is a key area
Back to Contents of conformity among countries which will
appropriately match their own specific
circumstances. As the markets develop and
mature, the level of sophistication in the
insurance framework is expected to increase.
Regional alliances, like the AEC, will
create a stronger, interdependent and more
self-sufficient bloc to deal with external
headw inds. ASEA N’s combined gross
domestic product stood at US$2.4 trillion
in 2013 and it is projected to nearly double
by 2020.
To reduce the development gap, intra-
regional investment is promoted under
AEC, particularly for frontier markets. In
2013, ASEAN nations as a group became
the biggest investors in CLMV countries
at $3.6 billion, accounting for 27% of total
share. These intra-regional investments
have accelerated regional connectivity
and growth in less developed markets, and
subsequently, reduced the disparities. For
insurance investment, Thailand’s major non-
life insurer Viriyah Insurance announced
a plan to form a joint venture with a local
partner in Cambodia as part of the Thai
company’s expansion into other ASEAN
markets. Further, among the six active non-
AEC – IMPACT ON INSURANCE • DECEMBER 2015 23