The anatomy of an insurance acquisition
A dissection of Meiji Yasuda Life's proposed acquisition of American Heritage provides insights into modern insurance M&A as well as a look under the hood of MYL’s international expansion plans. We spoke to Meiji Yasuda Life Insurance’s Mr Michiaki Shirai for some first-hand insights.
By Paul McNamara
Meiji Yasuda Life's (MYL) proposed acquisition of American Heritage made headlines recently, hinting at the growth aspirations of the Japanese life insurer in overseas markets.
To try to get a better understanding of the dynamics behind the move, we spoke to MYL general manager of international business department Michiaki Shirai for insights.
The acquisition would see MYL improve its geographic diversification through the potential acquisition. It would increase the contribution from overseas insurance and other operations to its core profit to around 19% from the current level of around 16%.
Can you tell us a little about the motivations and dynamics behind the proposed acquisition of American Heritage by MYL?
The purpose of this acquisition is to strengthen group insurance business, which is our principal subsidiary, StanCorp Financial Group (SFG).
SFG is one of the leading providers of group insurance and group disability insurance which are classified as employee benefit, however, it remains in the middle of industry for employee voluntary benefit (EVB).
American Heritage’s EVB business has various strengths, which are different from SFG, such as a comprehensive lineup of medical products and a distinctive broker network.
We are convinced that this acquisition will significantly accelerate SFG’s growth and elevate its EVB to a top-tier level in the US market.
Will the acquisition change MYL’s profile in the domestic and international market in any way?
With this acquisition, SFG's presence in the US group insurance business market will become even stronger.
SFG's growth will contribute to the expansion of profits for our overseas insurance business and also for the Meiji Yasuda Group (Meiji Yasuda). It will also lead to benefits for the policyholders of MYL which is a mutual company in Japan, as well as our corporate value enhancement.
In addition, Meiji Yasuda has positioned the overseas insurance business as one of the drivers of the growth in its mid-term business plan and intend to grow it sustainably and steadily.
In fiscal year 2023, we achieved our target, JPY80bn ($569m) in base profit equivalents, which was originally set for the end of fiscal year 2027 due to the strong performance of overseas subsidiaries and affiliates.
Consequently, Meiji Yasuda has revised its target upwards to at least JPY100bn in base profit equivalents by fiscal year 2026. We believe that this acquisition will significantly contribute to achieving our revised target.
Could you provide a brief transaction summary incorporating the highlights of the deal?
SFG agreed to acquire American Heritage Life, which operates EVB business, from The Allstate Corporation for approximately $2bn on 13 August 2024.
This is the third transaction by SFG since it became a part of the Meiji Yasuda Group in 2016.
Upon completion of the acquisition, two companies including American Heritage Life will become new subsidiaries under SFG, and approximately 1,000 employees will join the Meiji Yasuda Group.
We expect this transaction to be completed in the second quarter of 2025, subject to regulatory approvals and other customary closing conditions.
Does this deal provide any insights into MYL's M&A strategy in the future?
We are running overseas insurance business through six subsidiaries and affiliates in the US, China, Thailand and Poland
Our base profit equivalents for overseas insurance business has grown to over 15% in fiscal year 2023.
Since the expansion of the life insurance market in Japan is expected to be limited due to the declining birthrate, aging population, and other factors, Meiji Yasuda plans to continue working on further developing its overseas insurance business through new investments and organic growth of existing operations.
Our current M&A strategy is prioritizing investments in stable and profitable developed countries, mainly the US, considering the high uncertainty in international affairs.
Additionally, we will continue to explore investment opportunities in emerging nations like Asia and other regions, which are expected to see high growth in the medium to long term, to ensure the sustainable growth of our overseas insurance business.