Sun Life, the leading life insurer in the Philippines will strategically collaborate with Go Negosyo, a non-profit organisation, to further empower micro, small, and medium enterprises (MSMEs) across the country.
The expanded collaboration is being built on the success of their and initial tie-up, and is expected to bring free financial consultations to MSMEs through Go Negosyo’s 3M on Wheels events, a roving caravan that delivers mentorship, money, and market access directly to entrepreneurs. Sun Life financial advisors will be on-site to offer personalized financial planning and insurance guidance tailored to the unique needs of business owners.
The partnership made a significant impact in 2024 with 25 3M on Wheels Caravans held nationwide, reaching thousands of MSMEs and providing them with access to financial education and mentorship. The overwhelming turnout and positive feedback from participants highlighted the importance of such initiatives in strengthening entrepreneurship in the Philippines.
The expanded tie-up also includes content collaborations such as financial literacy talks at Go Negosyo events and Coffee and Play sessions featuring Sun Life’s original board game, Play for Life: A Game of Choices, which is designed to teach financial concepts in a fun and engaging way.
Sun Life Philippines chief client experience and marketing officer Carla Gonzalez- Chong said, “Our collaboration with Go Negosyo is a natural fit. We share a common vision of a nation where entrepreneurship thrives, and where every Filipino is given the opportunity to reach their full potential. As we celebrate our 130th year of service to the Filipinos, helping MSMEs secure their future is a priority for us because we believe that they are the backbone of our economy.”
Go Negosyo founder Joey Concepcion said, “Access to capital, along with financial literacy, will be crucial as we help MSMEs realise their role as drivers of sustainable and inclusive growth. Government cannot do it alone, and neither can the private sector. We must work together so that doors remain open for all Filipinos to realize their dreams of becoming successful entrepreneurs.
Through the expansion of this collaboration, Sun Life and Go Negosyo reaffirm their shared commitment to building a financially empowered and entrepreneur-driven Philippines – one MSME at a time.