Provider of international private medical insurance (IPMI), Bupa Global, has appointed Ms Alison Massey as General Manager for Asia.
In her new role, Ms Massey will be responsible for the strategic direction and commercial performance of Bupa Global across Asia including Hong Kong, Singapore and Indonesia markets. Her primary focus will be on strengthening the customer value proposition by advancing digital transformation and delivering premium health and wellbeing solutions to individuals, families and corporate clients throughout the region.
Ms Massey brings more than two decades of expertise in IPMI strategy and business development, and worked with companies such as HSBC and Now Health International.